Any company wishing to succeed must strive to provide great customer service. With today’s culture demanding instant gratification, customers do not hesitate to take to social media to inform everyone of a company’s failure. So how does an organization arm itself not only to provide great service but to know what to do if they fail? Here are some articles which discuss both success tactics and also give examples of failures and how to avoid them.
Customer success or failure starts from company leadership. This includes the company’s vision of how to provide great service, the training process including onboarding and ongoing training, and how employees are treated. In addition this article discusses the importance of hiring the right personnel to carry out the mission of great customer service and then celebrating their successes.
How Service Companies Can Earn Customer Trust and Keep It
By Leonard L. Berry
In this article Leonard Berry focuses on the idea of customer confidence which can be lost through poor customer service. Berry specifically cites the recent United Airline customer service incident which clearly failed on all accounts. He goes on to discuss ways to gain and to keep trust and also how to recover that trust when it may be lost. He stresses the idea of being aware of and meeting a customer’s “perceived contract” and not just the actual contract.
NIGHTMARE: 7 Customer Service Blunders That Went Viral
By Patricia Laya
Patricia Laya outlines 7 customer service failures of both worldwide and regional companies who deal directly with consumers. She outlines how the companies responded and in many cases how their response changed after these consumers took to social media to get their story out to the public. Specifically she details the case of a musician who continued to write songs and make music videos about his terrible experience long after the incident.
The Power of Prevention In Customer Service
By Len Markidan
Len Markidan’s premise is that most customer service failures do not happen just once. If you are able to recognize the issues that recur and not only fix the individual situations, but also look for and fix the root problem, then you will experience greater success. Doing so gives your customers a better experience and saves your company time and money in the long run.
Why reactive service is a thing of the past?
By Sarah Nicastro
Historically, “service” had been viewed as something provided as a reaction to a problem identified by a customer. More recently, we have seen a move to proactive service. This article, first published on Field Technologies Online, was posted as a guest post from Sarah Nicastro on my blog site. In the post she specifically discusses the importance and advantage of Machine to Machine (M2M) and Internet of Things (IoT) as tools valuable to both the service provider and the customer.
First-Time Fix Rate: The DNA of Field Service
by Michael Blumberg
In this blog post, I discuss the importance of First-Time Fix Rates, (e.g., the rate at which a field service company can resolve or fix an issue on the first attempt). This important Key Performance Indicator can not only make or break the relationship with a customer but also have a tremendous impact on the company’s cost of providing the service. I also discuss ways to improve this rate.
I welcome you to join the discussion. Do you have any customer service failures or successes to share? What lessons did you or your company learn? How have you been able to make changes to give your customers a better experience? If you are looking to evaluate your own company’s customer service capabilities or looking to find ways to improve your service, contact me and schedule a free 30 minute consultation.