Setting Your Knowledge Free

Lessons from the Front Lines of Knowledge Management for Field Service

Thank you to Bo Wandell, VP Sales and Business Development at Infomill, Inc for this week’s guest post.

One of fastest and most cost-effective ways to improve field service KPIs is to Set Your Knowledge Free by delivering it to your service technicians’ laptops and mobile devices. Knowledge is power in field service operations – but only when your technicians have mobile access to it. Aberdeen Group found that service organizations incur an average of $1.68M each in unnecessary costs due to poor access to knowledge.[1]

Tacit vs. Explicit Corporate Knowledge

The two kinds of corporate knowledge are tacit and explicit. Tacit knowledge resides in the minds of employees, while explicit knowledge already exists in some published form, though it is probably locked up your corporate silos.

While both are highly valued by field service technicians, many organizations focus more on creating tacit knowledge, which can be an arduous and time-consuming task. In a 2015 survey[2] TSIA found that on average it takes 12 days to publish just one new article in a knowledge base. Some companies reported it’s not uncommon for the approval process to take 90 to 120 days.

A more cost effective and less risky approach for organizations to quickly improving KPIs is to focus on the delivery of explicit (existing) knowledge which has already been created and validated by internal departments.

Most corporations have large amounts of valuable explicit knowledge in the form of paper-based documents, PDFs, product and installation manuals, part lists, images, exploded diagrams, databases and more. Setting Your Knowledge Free means re-purposing this knowledge to create a current, searchable and accessible knowledge base for your field service technicians.

Explicit knowledge must be current if it’s going to be useful

So, why is Setting Your Knowledge Free so damn hard?

First and foremost, when your technical writers published the knowledge, they probably didn’t consider how a field service tech would need to access it.

Simply posting a 200-page installation manual PDF on a website is better than a sharp stick in the eye, but just barely. When a technician that shows up at hospital to service a lifesaving medical device, scrolling through a 200-page service manual on his device to find an answer to one question isn’t reasonable. What they need is a mobile application that provides an intuitive and searchable repository of all available explicit knowledge. According to Aberdeen Group, field service technicians spend an average of 14% of their time researching the information they need to do their jobs.[1]

However, it’s critical that explicit knowledge is kept current and continuously optimized. Corporate staff can try to anticipate the knowledge that service organizations will value, the technicians know best what they require to increase first-time fix rates and customer satisfaction while shortening field visits and increasing service-related profits.

There are many misleading or incorrect sources for content out there. For consistency, it is important that the knowledge your company created remains relevant and reliable.

Four lessons from the knowledge management trenches

Setting Your Knowledge Free requires a blend of people, process and technology led by a competent staff member called the Knowledge Czar. Below are four high level steps infused with a lot of lessons from the knowledge management trenches.

1.     Discovery – breaking into departmental silos

Establish team to the define the KPIs you’ll use to measure success. At the same time, identify and gather the sources of explicit knowledge available inside your corporate departments regardless of format. Otherwise you run the risk of your knowledge management project being delayed and the Knowledge Czar becoming frustrated.

2.     Convert – Mobilizing explicit knowledge

Convert explicit knowledge into XML or another industry standard format suitable for delivery to multiple types of mobile devices. This process is challenging, but assistance exists either from software applications or companies that specialize in converting documents to XML.

Next, add intelligence such as hyperlinks, hot spots, images, and links to external databases and videos. Intelligence should anticipate the knowledge needs of a field service tech. For example, if a tech is replacing part #001, he might need to test part #002. Provide a hot link for the instructions to test part #002.

3.     Review and Measure

The Knowledge Czar is responsible for performing a quality audit to ensure consistency and accuracy by manually verifying each piece of content and cleansing the outdated knowledge artifacts.

Measuring the success of the knowledge base can be accomplished by conducting surveys of service technicians. Since techs are on the front lines and deal with customers every day, they will provide valuable input on how to improve the knowledge base.

4.     Continuous Optimization – Keeping knowledge current

As discussed above, keeping content current is where most field service organizations struggle. Ensure that the Knowledge Czar has the responsibility and time to continuously optimize the knowledge base.

A final word of caution: creating and delivering a knowledge base that improves KPIs will result in your Knowledge Czar being hailed as a corporate hero. If they are rewarded with a promotion, make sure they’re replaced with someone equally as enthusiastic and committed to delivering knowledge to your technicians.

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[1] http://www.aberdeen.com/research/12031/12031-rr-knowledge-management-service/content.aspx
[2] https://www.tsia.com/documents/The_State_of_Social_Support_2015/

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