5 Barriers to Digital Transformation

Howard Tiersky is the President and Founder of FROM, The Digital Transformation Agency. He has a deep passion for digital innovation and helping each of client find success. This blog first appeared on his website.

You may be struggling to drive some sort of change, innovation, or digital transformation within your organization right now.

Why is it so hard? And what’s the secret to getting big companies to successfully transform?

There are five main barriers that large enterprises face when trying to innovate: change resistance, knowledge of customers, risk management, organizational agility and transformation vision.

Change resistance
Change is uncomfortable. Even if a change sets us up for a great future, most people won’t warm up to it quickly. To successfully drive change within an organization, create a burning platform for change so that failing to change is more painful than the change itself. Offer a compelling vision of the future once the change is complete, give people the confidence of success, and provide the opportunity to help create the change (instead of falling victim to it).

Knowledge of customers
You may think you have the answers, but how well do you actually know your customers? To incorporate your customers’ voice into your product development, you can use these five tactics:

  • Humility: Truthfully, we don’t even know ourselves that well, so it’s important to recognize that understanding someone else well enough to predict future behavior is no small feat.
  • Specificity: Figure out exactly what you need to know about your current or potential users that would make a difference to your product development. Use questions like: “What do you they like or not like about your product?” and “What are their unmet needs?”
  • Involvement: Get your whole team involved in customer research to allow the entire development process to include an understanding of the customers’ world and their current reality.
  • Iteration: One round of user testing is not enough — You need to continually study your customers to see how they’re reacting to your product and how their needs are changing.
  • 4D listening: Try to see past the surface of what your customers are saying to what they’re truly asking of you. Your customers may not be able to envision the more practical solutions that your product team conceives.

Risk management
Is it risky to transform your enterprise? Of course! The key to success is creating the expectation that innovation efforts are an iterative process. Successful innovation requires experiments, learning, persistence and, most importantly, the willingness to fail. Once you have alignment around the idea that some level of risk is necessary and appropriate, you can gain confidence from enterprise funders by envisioning the different types of risks your efforts might face and developing remediation strategies to combat those risks.

Organizational agility
As quickly as you can adapt, the digital world changes. Organizational agility is key to keeping up in the digital arena. There are five specific types of agility that are important for success in digital:

  • Sensing: This means knowing what’s going on around you so you can be aware of what actions might be required. How are customers, competitors and industry regulations changing, and what new technology exists that could impact your digital experiences?
  • Technology: Moving quickly from idea to live solution is important in supporting and growing your digital experience. Does your enterprise have technology stacks that are adaptable and easily maintained? Are your content and presentation capabilities accessible to your product owners and content managers?
  • Decision-making: Capital approval processes that take months to reach a final decision don’t work with the speed of digital. The people running your innovation projects need the autonomy and authority to make decisions on the ground-level so that they happen with the speed necessary to keep up with the digital world.
  • Strategy shifts: Embrace and expect that your innovation projects will go through a process of trial-and-error on their way to the kind of digital transformation success that you’re seeking.
  • Teaming: Despite a persistent myth, there is no one structure in which all digital work can be done by a single team of people operating under a single executive. The key to teaming agility is creating a culture with alignment across divisional silos, so that mobilization of the right people happens quickly and efficiently.

Transformation vision
Many organizations have a basic vision for growth: Optimize what already exists or expand upon current offerings. But to create a true transformation vision, one that encompasses your entire organization, you need to determine how the world is changing and how that will affect your customers’ needs. Only then can you determine what new products and services you can bring to market and the different channels you’ll need to deliver on them. You may even decide that the imminent changes will shift your focus to an entirely new set of customers! To be successful in the long-run, think in terms of transformation time so that you can get a few steps ahead.

Would you like to submit a Guest Post?

How to Prevent Ongoing Performance Issues

Our Guest Blogger this week is Jan van Veen. He helps technology and manufacturing companies increase momentum for a continuous and quicker adaption to change. Adaptability is a key success factor for sustainable success in an increasingly complex world with rapid changes.  Download his research report “Adapt or Die – How to increase momentum for sustainable success”

Is your company experiencing continuous performance issues? Are your co-workers fixing these problems, adequately and rapidly? Many manufacturing companies often suffer with ongoing performance issues.  Their most common intervention is to do more of the same, in the hope that this will do the trick. In a complex world that is rapidly evolving, it is essential to continuously adapt and drive performance. But is this easier said than done?

Take a regional leadership team for example, that once struggled with reaching their expected growth. As the pressure for them increased, their main intervention was to create a list of potential sales opportunities within their respective countries; in order to meet their objectives, they would only have needed to gain a small portion of these leads. Unsurprisingly however, this  didn’t work out.

Why get Stuck?

As opposed to just a ‘quick-fix’, many performance issues require a more thought-out intervention. This should begin with a thorough root cause analysis, involving different stakeholders bringing in their individual perspectives. Several teams or departments will often need to collaborate, to implement the adequate solution.

In practice, this appears to be difficult for individuals and teams whilst they are in the so-called ‘defensive survival mode’ or in the fixed mindset (as opposed to Carol Dweck’s famous ‘Growth Mindset’). The common “planning & control” management approach is what pushes co-workers into this defensive survival mode. They focus on short-term targets and punish set-backs. They fail to give themselves time to sit back, discover the root cause, and seek alternatives.

Consequently, people in the defensive survival mode will focus on their survival by reducing risk, justifying issues, identifying external circumstances, blaming others for causing problems, and so on. This impacts performance and creates performance issues throughout the company.

The Alternative

Let’s go back to the leadership team from our last example. How different would it have been if they had taken the time to find out why their business was failing to grow? What if they had involved other stakeholders and experts, or interviewed a couple of (potential) clients? The team could have discovered that their company did not have the right brand or proposition for this specific region. They could have solved the performance issue from first principle, at the root cause. This would have resulted in quicker, and more sustainable solutions.

The Solution for ongoing performance issues

To resolve the matter, employees at every level should be confident and eager to adapt, collaborate, try, rethink, question, and most importantly: act! With modern “sense & respond” management practices you can increase the momentum to continuously adapt and drive change. There are a few practical things you could do, to increase momentum in your team:

  • Let them take the time to analyze the root causes.
  • Schedule meetings with team members to discuss these root causes.
  • Engage in strategic dialogue across all levels, to discuss and adjust priorities.
  • When objectives are not met, initiate a forward-looking approach; with a constructive review and discussion, that will lunge your team forward.
  • Introduce shared objectives as a basis for the review, as well as rewards for your team members; this will get them all in the ‘same boat’, and drive collaboration.

Hold them individually accountable, by agreeing on separate objectives that can all contribute towards the overall goal.

Would you like to submit a Guest Post?

The New Field Service Workforce

Images Outreach article

There has been a dramatic shift over the past 5 to 10 years in the way work is performed in the U.S. and Europe as more and more workers join the gig economy.  By definition, a gig economy is an environment where temporary positions are common and organizations contract with independent workers for short-term engagements.  In other words, people are increasingly taking on freelance work.

According to the US Bureau of Labor Statistics, 53 million Americans are currently working as freelancers.  By 2020, 50% of the American workforce will be engaged in freelance activity. Furthermore, a study published by the Freelancers Union and Elance O-Desk indicates that freelance work contributes $750 billion annually to the US economy.

The gig economy has played a significant role within the Field Service Industry.  It is driven by the trend of many companies to implement variable workforce (VWF) models. This is a business model in which a field service organization (FSO) relies on a contingent workforce to manage peaks and valleys in labor demand.  Earlier this year, Blumberg Advisory conducted an extensive research study to examine the impact of VWF models on the Field Service Industry. The study, sponsored by Field Nation, revealed  that 8 out of 10 FSOs have implemented VWF models to manage over one-half (53%) of their workforces.

One of the ways that FSOs implement the VWF model is through a Freelancer Management System (FMS).  This is an integrated software platform that includes functionality for Vendor Management System (VMS), Human Capital Management System (HCMS), Service Ticketing System, on-line recruitment tools, and reporting & analytics. Approximately two-thirds of survey respondents use this type of solution to manage their contingent labor pool of field technicians.

The single biggest benefit of using an FMS, as reported by 70% of survey respondents, is scalability.  In other words, the ability to scale the workforce up or down based on service demands.   A majority of respondents also perceive access to a vibrant marketplace of freelance technicians (61%), the flexibility that an FMS has in managing W2 and 1099 employees (56%), and lower cost of overhead (54%) that results from using an FMS, among the top benefits.  Just under half of the respondents (46%) viewed lower direct labor cost as a benefit of using an FMS platform.

In addition to these benefits, FMS platforms have a measurable impact on field service financial and operating performance.  Indeed, companies that use FMS platforms report having observed a 6% or more improvement in field service key performance indicators (KPIs) such as field service productivity (i.e., # of visits per day), labor utilization rates, SLA compliance, recurring revenue, and gross margins.

Obviously, the gig economy has had a positive impact on FSOs who rely on the VWF model and FMS platforms.  However, many opponents of the gig economy believe that freelancing models take advantage of workers and therefore are bad for individuals.  The facts point to the contrary. In 2015, Field Nation, a leading FMS platform provider to the field service industry, conducted a survey among freelance workers to understand their attitudes and perceptions of freelance work.  An overwhelming majority indicated that the freelance lifestyle is both a personnel choice (88%) and their primary source of income (73%).  Almost all the respondents were satisfied with the work they do (97%) and the career choice they had made (95%).

These findings suggest that the nature of work within the Field Service Industry has changed for good. The days of individual commitment to a single employer and vice versa are long gone.  Freelancing is not a passing fad within Field Service .  Furthermore, Freelancer Management System (FMS) platforms make it possible for FSOs to achieve positive, measurable results from implementing a Variable Workforce Model. Clearly, the gig economy is here to stay.

Have a question? Click to schedule a consultation.

To obtain a copy of our new ground breaking report on benchmarks and best practices in field service staffing click here.