Preparing for the Fourth Industrial Revolution

Antonia Kay gives a preview of WBR's upcoming event in St. Louis

Worldwide Business Research (WBR) will be hosting the Connected Manufacturing Forum on June 19-20, 2018 in St Louis, MO. I recently had the chance to talk to Antonia Kay, the Program Director, about a few emerging trends impacting the Manufacturing Industry.

1. What are the biggest challenges facing the Manufacturing Industry today, specifically when it comes to Industry 4.0?

We are at the beginning of the Fourth Industrial Revolution, which will fundamentally change our lives. Things that we deemed impossible or futuristic as children – artificial intelligence, human-like robots, drones, self-driving cars – are quickly becoming an everyday reality. As fascinating as it may sound, these technological advancements translate into a lot of uncertainty and hard work for industrial leaders tasked with “giving a facelift” to their manufacturing ecosystems.

The biggest challenge most executives are facing today is mapping out their digitalization journey, making first steps towards connectivity and automation, and adapting their company culture to the drastic change that comes with the digital transformation. As of today, there is no one-size-fits-all approach to connected manufacturing, but top global industrials are investing in IoT, cloud computing, advanced analytics, robotic process automation, and 3D printing in order to capture opportunities early on and secure their competitive edge in future.

2. What do you see as the most important trends and opportunities with respect to Industry 4.0?

The Industrial Internet of Things (IIoT) is the word of the day.

Global manufacturing organizations are investing in predictive maintenance and condition monitoring – the move from don’t fix what’s not broken to making sure things don’t break through continuous, smart monitoring and maintenance of the factory equipment.

Augmented reality (AR) and virtual reality (VR) are big too, as they can drive equipment optimization and productivity on the factory floor and beyond.

And, of course, there is an ever-present talk about Big Data and advanced analytics – how do you collect and secure your data assets, how do you leverage it for informed decision making, product/service innovation and, eventually, improved customer satisfaction?

The opportunities that come with connecting people, processes, and assets are endless. The question is, how do you do it?

3. What is the Connected Manufacturing Forum and why should people attend?

Connected Manufacturing Forum is a networking and learning platform for Industry 4.0 frontrunners who are ready to move past fear of the unknown and revolutionize their business, one step at a time.

4. Can you give an overview of what people will get?

Connected Manufacturing Forum will offer a comprehensive coverage of the main Industry 4.0 trends and will help manufacturing leaders find answers to their toughest digitalization questions.

We have a good number of real-life case studies focused on Industry 4.0 blueprint development and implementation, projects that have helped companies like Johnson & Johnson, LEGO, Intel, Boeing, Coca-Cola and more start their connected manufacturing transformation, align teams around the same goals and prepare for future industry advancements.

Cultural change and workforce management is a big topic this year – executive leaders from Georg Fischer, Kuhn Krause, Subaru, Nature’s Variety will share best practices in preparing your organization for the Industry 4.0 revolution, delivering required training to your existing employees and expanding your talent pool by attracting new, highly skilled workers who will drive the future of your company.

Lastly, we will be discussing innovative technologies – IoT, augmented reality (AR), 3D printing, robotics, sensor technologies, human machine interface (HMI), predictive analytics – that can help companies improve processes and optimize efficiencies.

5. Why did WBR choose to produce the event, and how will it be different from other events focused on Industry 4.0?

Our in-depth market research indicated that there was a high need for an Industry 4.0 conference that would help industry leaders benchmark their connected manufacturing strategies and find solutions to the toughest digitalization challenges.

While there are many smart manufacturing events out there, the quality of our content and the seniority and experience of our topnotch speakers by far outweigh competition and what other events have to offer. Our program was developed through in-depth interviews with Fortune 500 executive leaders and is packed with case studies, panels, roundtable discussions, and interactive workshops focused on real-life challenges that manufacturing executives are trying to overcome on a daily basis. Our goal is to help them do just that and progress to the next digitalization level.

6. What will people be missing if they do not attend?

They’ll miss out on top-quality, real-life content and outstanding industry networking opportunities. If your company is going through a digital transformation, you simply can’t miss Connected Manufacturing Forum!

7. If they must come up with one reason why to attend, what should it be?

Connected Manufacturing Forum is your one stop shop for all things Industry 4.0. Have questions about digitalization? Don’t know how to roll out an IoT initiative and deliver on it? Want to learn from the best in the industry and meet the most innovative solution providers? Then hurry up and register today!

Register to join 150+ executives in a collaborative debate on the emerging Industry 4.0 trends in Manufacturing, Technology, Operations, and Advanced Engineering.

And as a bonus to my readers, use code CM18BLUMBERG to save 25% on your ticket!

REGISTER NOW

Walk Before You Can Run

A Blue Print for Creating an IoT Enabled Field Service Organization

Despite the enormous benefits of IoT, field service leaders face many challenges to implementing IoT platforms.   First, many of these leaders have not defined a clear outcome for IoT projects.   In other words, they haven’t created solid use case or achieved clarity around what types of actions, decisions, or benefits they can obtain from IoT.  The possibilities are endless and often overwhelming.   Second, these leaders need to create a clear road map with respect to when, how, and where they will implement IoT.  Questions often exist as to whether they should implement IoT on their existing installed base or roll-out with new product releases.   Applying IoT to an existing installed base may seem like a time-consuming and arduous task.  However, the benefits that a FSO can achieve when a large segment of their installed base is IoT enabled is significant.  Third, IoT produces a vast volume of data.  FSOs are often not sure how they will make sense of all the data or how they will ensure that actionable and measurable results will be achieved from this information.   Fourth and most importantly, many field service leaders are concerned that they must overhaul their entire service delivery processes prior to taking advantage of IoT.  This seems like an impossible order when they may have millions of dollars invested in the current ways of doing things.

Implementing IoT does not have to be this challenging or complex.  Ultimately, field service leaders desire a solution that helps them achieve actionable and measurable results in a reasonable time frame.  More importantly, they want a solution that does not bog them down with tons and tons of meaningless data and one that enables them to work with their existing service delivery processes and systems infrastructure.

Quite often, corporations that implement IoT solutions do so within the context of a Digital Transformation (DX) initiatives.  These initiatives typically involve a complete re-design of the service model.  While they have positive impact on the customer experience and share-holder value in the long run, they maybe counter-productive to the near term objectives of field service leaders to support their customers’ installed base on an efficient and productive basis.  This is because DX initiatives require corporate buy-in, multi function coordination, dedicated investment capital, and considerable time to implement, whereas field service leaders are more pragmatic and want results now.

The best approach for field service leaders is one that enables them to implement IoT in parallel to larger, corporate DX initiatives. By doing so, FSOs can realize short term gains within the context of serving their current installed base using the FSO’s existing infrastructure and service business model.  This approach reduces the requirement to re-design the entire business model and postpone the realization of results that are possible through IoT.

Field service leaders can think of this transformation as “a walk before you run” approach to implementing IoT.  It requires field service leaders to think of IoT in terms of moving from a reactive service model, to conditional, to prescriptive and finally to a predictive service model.  Reactive service is the modus operandi of most of today’s FSOs.  Service is provided when the customer acknowledges they have a problem and request a solution.  Conditional service represents the next phase in the transition to IoT.  It uses IoT technology to monitor the customers’ installed base and provide alerts to the FSO that service is required. This enables the FSO to be more responsive to customer issues, ensure first time fix, and minimize downtime.  A prescriptive model is one in which the alert includes a recommendation or instruction about what action the FSO should take next.  Predictive service goes one step further. It monitors the customer’s installed base to anticipate service events and take corrective action before they occur thus avoiding downtime altogether and eliminate operating costs and overhead from the service operation.

The time for FSOs to think about implementing IoT is when they are replacing or upgrading their Field Service Management Software.  Perhaps the requirement for IoT alone is the primary reason why a FSO would want to upgrade or replace now.  Assuming this is the case, FSOs are advised to seek out software vendors who offer IoT feature functionality as part of a complete solution. This will minimize the number of moving parts (e.g., vendors, applications) that need to be included in the solution.  This in turn will lead to reduced implementation costs, an efficient process, and less headaches for the FSO.  In addition, it will ensure that the IoT solution works within the context of existing service delivery processes and procedures as opposed to the other way around.  In this way, FSOs can walk before they run.

 

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What Makes Successful Digital Transformation? – Podcast

Field Service — FMS

Michael Blumberg (President & CEO of Blumberg Advisory Group) sat down with Todd Stewart of In the Know to discuss why digital transformation is one of the hottest topics within the field service space. 

Digital Transformation occurs when an organization leverages the use of  advanced technology to change the way they conducting business. By doing so, these companies can run a  more responsive business operation and gain greater market share.

This is especially true in the Field Service Industry. One example of this positive impact is the use of Internet of Things (IoT) to remotely monitor equipment performance. By continuously monitoring sensors related to a particular piece of machinery, a Field Service Organization(FSO) can predict when service is needed or know as soon as there is a failure. At that point, the FSO can contact the customer to provide information to fix the problem, analyze what personnel or parts need to be sent onsite to resolve the issue, or provide information to the customer to avoid the impending problem all together.

Learn more about Digital Transformation by listening to this podcast.

 

 

Digital Transformation Trend: Changing “Business as Usual”

The following is an excerpt from an article we wrote for XM Reality.  You can get a copy of the full article here http://resources.xmreality.com/blumberg-new-reality/

customer service

Perhaps the trend that is having the greatest influence on the adoption of AR/VR/MR platforms is not the affordability or stability of the technology but the commitment by today’s leading corporations to embrace Digital Transformation (DX). Rather than utilizing technologies simply to streamline and automate existing business processes and transactions, digital transformation means utilizing technological innovation such AR/VR/MR to change the very way business is conducted, resulting in new business models and cultures.

DX has had an overwhelmingly positive impact on the performance of companies that have pursued this strategy. In fact, in some instances it has resulted in a winner take all scenario. According to Constellation Research Founder and Principal Analyst Ray Wang, “digital leaders in almost every industry are taking 40% to 70% of the overall market share and 23% to 57% of profits. In some markets, if there are one or two major players, they are taking up to 77% of the profits”.

These findings suggest that DX could lead to a “zero-sum” game for selected field service providers. Therefore, it should come as no surprise that businesses across a wide range of industry segments are investing heavily in DX technologies. Indeed, worldwide spending on DX is estimated to approach $1.2 trillion by 2017 year-end, according to International Data Corporation, an increase of 17.8% over 2016. IDC predicts this market will continue to grow at a steady rate of 17.9% over the next three years, reaching $2.0 trillion by 2020.

Most business experts and industry pundits agree that DX investments have the greatest impact on a company’s performance when they achieve two major objectives. First, they make business operations more responsive by leveraging digitally connected product-service offerings, people, and assets. Second, they lead to innovations that transform how customers, partners, employees, and things communicate with each other. For field service organizations, the outcome of meeting these objectives incudes a more enabled workforce, enhanced customer experience, and improved overall collaboration and performance.

Clearly, AR/VR/MR technology is well suited to meet these objectives and deliver outcomes. At a macro level, it changes the way field service business is conducted, by bringing a problem to the expert rather than the other way around. As a result, it shortens the time it takes to resolve a customer’s issue and avoids the high costs associated with sending a technician to the customer site. In addition, it helps FSOs overcome resource constraints. For example, utilizing this technology, a technician at a customer site can simultaneously offer remote support to a second customer at another location. Furthermore, the technology facilitates greater collaboration and performance among technicians. A “top-gun” technician with deep domain knowledge and expertise can provide remote guidance to a less experienced, “novice” engineer. Technicians can also use annotations as part of AR sessions to overcome language barriers that may exist between people in different geographic regions. Lastly, AR/VR/MR provides an immersive experience to the customer, enhancing their experience and enabling them to be self-reliant when it comes to resolving basic issues.

In many ways, AR/VR/MR pushes the boundaries of possibilities when it comes to providing high quality and efficient services and support to end customers. By overcoming limitations, FSOs experience improved performance in the areas of first time fix, remote call resolution rates, mean time to repair, and cost per service call. While effective field service leaders have always been committed to continuously improving performance in these areas, AR/VR/MR provides the technology to make step-wise (e.g., exponential) improvements as opposed to only incremental gains.

AR/VR/MR brings additional value in its ability to positively influence and enhance customer satisfaction as well as generate new and profitable sources of revenue for FSOs. For example, many early FSO adopters have been able to monetize their investment in this technology by offering AR/VR/MR enabled remote support sessions as a value-added, fee-based service to customers. These examples clearly demonstrate why FSOs should give serious consideration to deploying an AR/VR/MR solution today.

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